Challenge

Since 2015, SIG SALES has been responsible for marketing the Abtei brand. The digital synchronisation of all parties active at the POS is indispensable in exploiting the existing market potential through efficient category supervision. The aim is to systematically support and map the comprehensive POS supervisory approach.

Solution

The digital networking of the SIG sales force with the category specialists from Omega Pharma enables ongoing optimisation of the placement of the product ranges. The systematic digitisation of all relevant data by our SALES 360™ system solution provides the parties involved with simultaneous access to all relevant information – from the SIG sales representative to the category expert team and the team that realises the implementation of the new target layout. This approach allows us to develop consulting concepts for the relevant market, which ensure successful implementation of the product ranges.