Estée Lauder places great emphasis on ‘emotional commerce’ in the luxury cosmetics division. The exclusive products require first-class presentation and perfect brand positioning at the POS. Efficient facility management is indispensable here – including reporting in real time.
As part of premium visual merchandising, SIG SALES supports Estée Lauder with a digitised facility solution: The beauty consultants in the shop maintain a permanent dialogue with the SIG team in the back office. In this way, we guarantee a particularly high response time and can also commission other specialists using the system – for example, to intervene immediately in the event of damage. Damage recovery is reported back in real time by means of photo documentation. The customer is always provided with up-to-date information about the status of the entire workflow.