The consumer electronics market is undergoing constant change. For LG Home Electronics it is important to be able to react to this change in real time throughout the implementation of new `go to market´ strategies. Our sales force professional team has been supporting LG Home Electronics with this task since 2014.


The precise evaluation of the competitive environment at the POS, adaptation of the relevant information and prompt action keep us one critical step ahead of our competitors. Our sales force professional team optimises the product ranges in the specialist retail chains according to the chosen sales strategy. In consultation with our customer’s key account managers, our sales agents adapt their activities at the Point of Sale to the chosen sales strategy and the individual demand situation in real time and thereby generate significant added value for our customer.