Category Studies

Targeted analysis of your market to optimize strategic alignment

In order to expand your own market presence, it is often necessary to gain an overview of all the relevant activities, campaigns and innovations that are out there. Working closely together with you, we derive significant key performance indicators (KPIs). Using attractive and clearly arranged KPI dashboards, we present the results of our analysis with visually appealing graphics. The depictions can be called up at any time via our system and offer both you and us a perfect starting point to develop new strategic concepts, tactical considerations and campaigns. Over the past few years, SIG Sales has also selectively commissioned its own studies on various industries.