A brand strategy’s success can best be determined directly at the POS. Essentially, in the course of the Emotion Survey we work directly at the point of service using two different methods. With one, we have developed modern and intuitive tests through which our experienced scouts act as test customers: they look at the respective brand through the eyes of the customer. From this perspective, they experience the same advisory, service or shopping scenario as a real consumer. For the other method, our scouts can alternatively – or additionally – ask your target group about their authentic brand experience at the POS.